El Toro Libre.

The Emblem of Spanish public administration


For such a weak, uncultured and corrupt country, to select the fighting bull, a strong, noble and honorable animal, as a symbol of Spain is a contradiction in itself.

This bull was always used as advertising for the ‘Osborne’ brandy along the roads and highways. It owes its name to Thomas Osborne from Exeter, who arrived in Cádiz in 1772 with the goal to export sherry wines from Jerez. The brand was made famous, to the point that it was assumed in this country that the Osborne group with the advertising symbol of the fighting bull represented the macho, masculine Iberian male who drank their brandy.

New advertising rules eliminated posters along the roads, including the Osborne bull, but politicians, autonomous regions and municipalities organized campaigns to “Save the Bull” as a national symbol to be seen alongside highways (without he Osborne identification), that remains as an identifier of a bureaucratic Spain which Soraya Sáenz de Santamaría (whom I like a lot) is trying to change.

If I were she, I would abolish bullfights, saving the bull from the rings, and would associate the enormous and emblematic poster of the precious bull, as a symbol, with a new, free and cultured Spain.


Para un país tan débil, inculto  y corrupto   , elegir hoy   como símbolo identificador de la marca España al   toro bravo  de Lidia, animal  fuerte noble y honesto, es un contrasentido.

Siempre se utilizó como marca publicitaria  del cognac Osborne en carreteras.

Le debe el nombre  el Sr Thomas Osborne de Exeter Devon que  llegó a Cadiz en 1772 para exportar el vino de Jerez.

Hasta qué punto este país  ha sido presumido que el grupo  Osborne   con  el cartel del toro bravo como símbolo publicitario ha  representado   al machista y masculino  macho   Ibérico  , que bebe su brandy.

Nuevas normativas de publicidad eliminaron  carteles  en el toro, pero ayuntamientos, comunidades autónomas y políticos  en campañas de  “Salvemos al toro” del cartel  lograron que se siguiera  viendo en carreteras, quedando como icono identificador de una España burocrática que Soraya Saenz de Santamaria (que me encanta) quiere cambiar.

Si yo fuera ella, aboliría la tauromaquia salvando al toro de las plazas ,y  asociaría el enorme y   emblemático cartel del precioso toro, como símbolo,  de una España nueva  , libre, y culta.